How do you know a business is TRUE eco-tourism?

Given the current environmental problems we can all pretty much agree that we are facing a crisis. That is not something we want to think about when making plans for our next vacation. But you can help when planning your next holiday by considering choosing ecotourism activities. It is the best way to truly know a place. Exploring its natural and cultural resources, all while reducing your ecological footprint to a minimum in the process, or even better, having a positive impact.

Baja California Sur (BCS) is a Mexican state with a strong touristic component from its foundation given that it has a beautiful and diverse natural and cultural heritage. With so many offers, sometimes it’s difficult to choose a good company for your trip. How do you know they behave good to the environment? In many countries, there are eco-labels provided by international regulations or local nongovernmental organizations (NGOs), but this is rarely the case here. Moreover, there is an abuse of the word “eco” for marketing purposes.

Mobula Rays in Baja California Sur, Mexico
Mobula Rays in Baja California Sur, Mexico

My name is Maru. I’m a biologist & science communicator from Argentina, that is currently working on a master’s degree in Marine Sciences with ecotourism in La Paz, BCS, Mexico. I’d like to share a few concepts and tips for you to help make your decision, based on my experience in numerous ecotourism areas:

1. As mentioned before, ecotourism is any recreational activity that involves appreciation and knowledge of nature with an attitude and commitment to know, respect, enjoy and actively participate in conservation of natural and cultural resources. This works for the tourists as well as the service providers. Regarding the latter, you should ask your company of choice about local conservation programs and how can you get involved.

2. The company should try to reduce its impact to the environment to a minimum. This involves noise disturbances, pollution, food wraps, local production of merchandising, avoiding single use plastics, and so forth. Their whole operation has to have sustainable standards.

3. Of course, tour operators should approach wild animals following current regulations with extra care and with precautionary principles in mind when new situations arrive. In addition, wild animals are just that, wild. This means they will interact with us as long as they want to, so we should not interfere with their normal behavior… this includes feeding them to attract them! With enough patience and a bit of luck, sometimes you will see things you might not have even imagined, and it is always a privilege to interact with nature in its purest form.

4. In the best scenario, the company should have an interpretative educational program designed to increase people’s environmental awareness and pro-environmental behaviors towards the environment, not only in the place they visit, but also to take and implement back home. With social media these days, post-visit action resources can now be more easily implemented.

diving with Mobula Rays in Baja California Sur, Mexico
manta ray citizen science trip mexico
Taken while scuba diving during the Dive Ninjas Socorro Shark Research trip
diving with Mobula Rays in Baja California Sur, Mexico

5. When delivering the information, they should not “press the play button” and vomit it to you (sorry for the image) like a robot. They should take into account your personal experience, background and interests. They do not know more than you, they know different things. It’s this shared knowledge that enriches both sides of the communication process.

6. Foreign companies have every right to work in the place, but must involve local people in some part of their operation. This could be done by buying local food for tourist’s meals, having local captains, or part of the tour guided by or with information provided by locals. This can certainly prove to be a plus for the tourist’s experience! Remember that ecotourism also involves cultural heritage.

7. Frequently we believe that having a biologist guide is the best option. Although sometimes this could be a plus, tourist guides with proper certifications, training and/or experience can be just as good or even better. Biology is a career where we are mostly trained to do research, and sometimes biologists don’t have the training, or even interest in science outreach or in guiding, so our degree is no warranty of quality interpretation. A well-trained tourist guide is someone that knows the proper sources of information and can deliver it to you in an accurate and serious, but fun way.

8. Above all, passion is the key. Tourist guides should love and have passion for what they do. This is the best way to conserve, protect and transmit cultural and natural heritage to others.

While working on research this past winter I was able to meet and experience firsthand how some of the operators in Baja work. As an example of the above, one of the operators that welcomed me into their groups was Dive Ninja Expeditions in Cabo San Lucas. My experience with them showed they went above and beyond these requirements. They have well-experienced tour guides. They care about the local area and propose different solutions in trying to achieve zero waste policies and sustainable standards. They promote and help local businesses and people. They are involved in creating and actively participating in citizen science projects. And of course, they are very passionate and love what they do.

Ultimately what defines a true eco-tourism company is an organization that does not strive to be the best in the market, but instead they strive to be the best for the environment where they are. And so, I ask you, do you recall the last time you went on a trip with a true eco-tourism company?

Disclosure: Please bear in mind that this is my personal opinion and does not represent the institution I study in. If you have any doubts or comments, please feel free to contact me.

diving with Mobula Rays in Baja California Sur, Mexico

This article first appeared on the Scubaverse conservation blog and can be found here.


Ballantyne, R., & Packer, J. (2011). Using tourism free‐choice learning experiences to promote environmentally sustainable behaviour: the role of post‐visit ‘action resources’. Environmental Education Research, 17(2), 201-215.

Brochu, L., & Merriman, T. (2008). Personal interpretation: Connecting your audience to heritage resources.

Instituto Nacional de Ecología (INE), (1997). Programa de ecoturismo en áreas naturales de México. SEMARNAP-SECTUR.

SEMARNAT. (2019). Retrieved 7 September 2019, from

Maria Laura Marcias
Ninja Family Guest Writer

María Laura Marcías is a biologist and science communicator from Argentina living in Mexico. Her research focuses on the impact of ecotourism with gray whales and whale sharks on people’s environmental awareness.