Where did all this dolphin love come from? Well, the modern captive dolphin entertainment industry really began with Flipper, the movie and TV show in the 1960s. The show was a huge success, and really brought dolphins, and their huge appeal, to the mass attention of the public. Suddenly, everyone wanted to hug a dolphin, swim with dolphins, and even have pet dolphins! This kick started an industry of catching wild dolphins to order, and selling them on to a life on land, entertaining humans. At that time, you can buy a pet dolphin for $350. It was cool to own dolphins, swim with them, and train dolphins to perform tricks. Dolphinariums started popping up to meet this demand.